Collection Planning & Product Development

At Italian Fashion Studio, we transform ideas into complete fashion concepts through a highly professional and creative development process inspired by Italian fashion methodology.
Our Collection Planning and Product Development service is created for emerging designers, established brands, private labels, and entrepreneurs who want to build a strong and cohesive fashion identity before entering production.
We help you define and translate that vision into a structured creative direction that combines aesthetics, market positioning, trends, and functionality.
Brand Diagnostic
We go deeper into  the overall Brand’s DNA, silhouette analysis, consumer positioning, pricing strategy developing first A “Diagnostic” of the Company, focusing on:
  1. Brand DNA and Identity
  2. Brand positioning
  3. Mood and Color analyses
  4. Previous collection analyses
  5. Market Positioning
  6. Competitive Benchmark
  7. Collection Analyses
  8. Color and Fabric strategy
  9. Technical product Review
  10. Strategic Opportunities & SWOT Analyses
Our Proposal of Intervention, will be presented  according to the Diagnostic and personalised for each company, after studying carefully all the necessary information provided by the Brand itself,  and researched in the Market.
Through our 25 years experience in the field, we are able to plan for your company’s repositioning and to priorities steps to enhance the opportunities to grow in the local or international market.
Our intervention focuses on all aspect of the product development, from setting up the concept, to trends studies, silhouette intervention, product construction, fitting and sampling correction as well as production follow up.